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Why waterproof flooring is a good idea

Oftentimes, we never really understand what true peace of mind is until we experience waterproof flooring in our homes. Especially in spaces like laundry rooms, mud rooms, and bathrooms, they offer a kind of protection we may not have ever experienced before. At the same time, they are just as beautiful and durable as any other available floor covering, sure to please even the most discerning homeowner. It’s worth taking a look at this product line to find out all the ways you could benefit from these materials.
  • Ultimate Durability: When the subject of active households with kids and pets is brought up, the first flooring that comes to our mind is Luxury Vinyl Plank (Waterproof Flooring). Of course, this only makes sense because LVP can really get the job done. Completely impervious to water, dampness, humidity, and moisture, this flooring is also scratches, stains, and fading resistance.
  • Highly Realistic Visuals: In this product line, you’ll have some of the most gorgeous appearances you could imagine in a flooring. From the look of all natural materials to designs and patterns of the most artistic nature such as reclaimed timber, brushed wood, weathered effects, and multi-width planks, you’re sure to match your decor needs for every space on your home.
  • 100% Waterproof: While damp rooms are the most likely candidate for waterproof flooring installation, it certainly isn’t the only one. In fact, it’s proven that accidents can happen anywhere, so be prepared for those spills and leaks in other rooms isn’t a bad idea either. Whether you have children, pets, or frequent dinner parties, spills are bound to happen. This flooring makes sure they don’t turn into a disaster afterward.
At, we strive for complete customer satisfaction. That includes offering high-quality materials, excellent sales and design assistance, affordable pricing, and services to make sure everything comes together perfectly. Your overall experience, after visiting our Charlotte, NC showroom, will tell you everything you need to know about quality flooring. We also serve the communities of Charlotte, Fort Mill, Huntersville, Cornelius, and Waxhaw. We’d love the opportunity to serve you as well. Ultimate Guarantee

Your Complete Satisfaction is our goal

Team of certified installers

We are proud to be the first company in Charlotte, NC to offer Certified Installers. Our team of installers is trained and certified by the flooring leading manufacturers.

Lowest price guarantee

If within 3 days of placing your order you receive a lower price for the same exact product and installation service, will happily refund the difference.

30 days total satisfaction

Within 30 days from your flooring installation if you’re not 100% satisfied with your new Innovative flooring we’ll happily give you a replacement flooring of equal or less value.

Lifetime Installation Guarantee

We have total confidence in our team of installers. However, if you ever have installation-related issues with your Innovative flooring, we'll make it right at our expense. *Conditions apply

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What our clients have to say


4.9 out of 5

“Quality work, prompt service and good follow up. Helped move furniture very well to the extent where it was not before to save my back. Courteous people both in office & ...”
-Silvana F.
“ I got a new home and removed all carpet and put hard wood with My New Floor Company, after shopping around for the most affordable price, they were the best! Very professional....”
-David J.
“We were very pleased with their excellent, responsive and professional service. Excellent job. The floors look great and everyone we talked to... ”

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