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I Can’t Believe It’s Not Tile (Floors)

Like stone, ceramic and porcelain, Engineered Tile flooring is incredibly beautiful and durable. But its comfortable surface makes Engineered Tile warmer to the touch, kinder to your feet, and easier to care for in any room of your home.

Engineered Tile can be used anywhere in your home. From bedrooms to bathrooms, their addition is incredibly beneficial, no matter what your needs are. For instance, you’ll get an amazing appearance, with looks ranging from natural tile, stone, and wood, to a variety of artistic patterns and colors. These are easy to match with your existing decor. At the same time, it’s so durable, even the busiest households can make use of it in the busiest rooms.
  • Lasting strength: Enjoy superior durability backed by a lifetime warranty — Engineered Tiles and Planks are built on a limestone composite base to give it superior strength, with the rest of the flooring materials providing a level of resilience that sets it apart from both ceramic and porcelain. Engineered Tile is water, scratch and stain repellent, and unlike natural stone, they are crack resistant.
  • Endless design possibilities: Elevate your home's style bringing sophistication and timeless elegance into living rooms and foyers, while a tile look can set off a gorgeous bathroom or kitchen. Choose from a wide variety of looks: slate, marble, terracotta, quartz — even woods, metals, and concrete. Colors range from smooth, crisp whites to warm browns and sleek, modern grays for an urban-inspired design.
  • Experience warmth and comfort: While Engineered Tile portrays the beauty and realism of natural stone, what sets it apart is the comfort factor. Unlike the cold, hard surface of traditional tile flooring, Engineered Title is warmer and more comfortable underfoot, it has been proven to be significantly warmer to the touch than ceramic tile, and even though it offers the stability and strength of stone, its surface is much more forgiving on the feet. not only offers high-quality products and design assistance, but we also consider the environment as well. Our inventory contains products that have a less ecological impact and are created from recycled materials so you can really feel good about the choices you make here. To see our products for yourself, just stop by our showroom in Charlotte, NC. We serve the communities of Charlotte, Fort Mill, Huntersville, Cornelius, and Waxhaw from there, and would love the opportunity to serve you as well. Stop by anytime and see for yourself all that we have to offer. Ultimate Guarantee

Your Complete Satisfaction is our goal

Team of certified installers

We are proud to be the first company in Charlotte, NC to offer Certified Installers. Our team of installers is trained and certified by the flooring leading manufacturers.

Lowest price guarantee

If within 3 days of placing your order you receive a lower price for the same exact product and installation service, will happily refund the difference.

30 days total satisfaction

Within 30 days from your flooring installation if you’re not 100% satisfied with your new Innovative flooring we’ll happily give you a replacement flooring of equal or less value.

Lifetime Installation Guarantee

We have total confidence in our team of installers. However, if you ever have installation-related issues with your Innovative flooring, we'll make it right at our expense. *Conditions apply

Looking for new tile in the Charlotte area?

From top trends to the latest technologies, has the flooring you're looking for.

What our clients have to say


4.9 out of 5

“Quality work, prompt service and good follow up. Helped move furniture very well to the extent where it was not before to save my back. Courteous people both in office & ...”
-Silvana F.
“ I got a new home and removed all carpet and put hard wood with My New Floor Company, after shopping around for the most affordable price, they were the best! Very professional....”
-David J.
“We were very pleased with their excellent, responsive and professional service. Excellent job. The floors look great and everyone we talked to... ”

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