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When you’re looking for a floor covering that has it all, you may not have to look any further than laminate flooring. It can meet your need for stunning good looks, while also offering dependability in functionality, durability, and life span. With appearances that mimic all natural flooring materials, matching your decor will be no problem, and you’ll greatly appreciate the durability in your active household.
  • Reliable durability: Durability is a feature that has come standard with laminate since its inception. With sturdy planks and tiles that are easy to handle you’ll be surprised how firm the material feels underfoot. Premium Grade Laminate floors will come with a superior wear layer that protects against scratches, surface spills, stains, fading, scrapes, and wear-through.
  • Water resistant: Laminate floors are an excellent choice for kitchens, foyers, and bathrooms when you choose the water-resistant version. While not entirely impervious to water, the resistance does give you more time to clean up spills and dampness before the danger of damage sets in. It offers a great deal of peace of mind in these spaces. That’s a must-have for homes with children and pets.
  • Authentic wood looks: Laminate’s design technology are so clear and realistic looking, the appearance could easily be mistaken for natural hardwood. And it's not just the photographic image on the design layer that makes this realism possible — it's also the embossing techniques that are used to create a visual and texture that are consistent with each other. What you see matches what you feel.
At, you’ll find everything you need for a flooring experience you won’t soon forget. From honest, professional assistance in choosing a floor covering, to knowledgeable support in design and decor schemes, we turn your dream into a reality. You’ll see the amazing craftsmanship in our high-quality materials and quickly find that we strive for 100% customer satisfaction every single time. Be sure to stop in and visit us at our Charlotte, NC showroom. From there, we serve the communities of Charlotte, Fort Mill, Huntersville, Cornelius, and Waxhaw. We’d love the opportunity to serve you as well. Ultimate Guarantee

Your Complete Satisfaction is our goal

Team of certified installers

We are proud to be the first company in Charlotte, NC to offer Certified Installers. Our team of installers is trained and certified by the flooring leading manufacturers.

Lowest price guarantee

If within 3 days of placing your order you receive a lower price for the same exact product and installation service, will happily refund the difference.

30 days total satisfaction

Within 30 days from your flooring installation if you’re not 100% satisfied with your new Innovative flooring we’ll happily give you a replacement flooring of equal or less value.

Lifetime Installation Guarantee

We have total confidence in our team of installers. However, if you ever have installation-related issues with your Innovative flooring, we'll make it right at our expense. *Conditions apply

Looking for new laminate flooring in the Charlotte area?

From top trends to the latest technologies, has the flooring you're looking for.

What our clients have to say


4.9 out of 5

“Quality work, prompt service and good follow up. Helped move furniture very well to the extent where it was not before to save my back. Courteous people both in office & ...”
-Silvana F.
“ I got a new home and removed all carpet and put hard wood with My New Floor Company, after shopping around for the most affordable price, they were the best! Very professional....”
-David J.
“We were very pleased with their excellent, responsive and professional service. Excellent job. The floors look great and everyone we talked to... ”

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