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Hardwood flooring is a prized possession of anyone who has already taken the plunge and had it installed in their own home. The luxurious and timeless appearance offers a warm welcoming to all houseguests.
  • Variety of options: The appearance of your own hardwood flooring can be changed by several different factors. You can choose your preferred wood species, along with perfect stain color and finish type for a look that is completely unique to your own home. In these options alone, it’s easy to match any existing decor scheme and even have something that will last through a few trend changes in the coming years.
  • Lasting strength: Everyone knows the lifespan of hardwood flooring is easily one of the longest lasting. You can expect 50 to 100 years of good use, especially with proper maintenance and cleaning, and sometimes, even more. If you’ve ever visited any historic buildings, you’ve probably walked on wood floors that are nearly 200 years of age.
  • Great investment: Nothing adds value to your home quite as solid hardwood floors do. Whether you intend for your home to be passed down through the generations in your family, or whether you’re remodeling and planning to sell, you’ll find it more valuable with these floors in place. On the market, homebuyers also know the value of good, sturdy wood floors and they’re always willing to pay a little more if they’re already in place.
At, our primary goal is 100% customer satisfaction with every project we undertake. We accomplish this by offering excellent, high-quality floor coverings, with craftsmanship that stands the test of time. The thing that holds everything together is our professional and knowledgeable sales staff who can assist you as soon as you arrive at our Charlotte, NC showroom floor. From there, we have the honor of serving the communities of Charlotte, Fort Mill, Huntersville, Cornelius, and Waxhaw. We look forward to serving you as well, so stop by and see us anytime you’re in the area. Ultimate Guarantee

Your Complete Satisfaction is our goal

Team of certified installers

We are proud to be the first company in Charlotte, NC to offer Certified Installers. Our team of installers is trained and certified by the flooring leading manufacturers.

Lowest price guarantee

If within 3 days of placing your order you receive a lower price for the same exact product and installation service, will happily refund the difference.

30 days total satisfaction

Within 30 days from your flooring installation if you’re not 100% satisfied with your new Innovative flooring we’ll happily give you a replacement flooring of equal or less value.

Lifetime Installation Guarantee

We have total confidence in our team of installers. However, if you ever have installation-related issues with your Innovative flooring, we'll make it right at our expense. *Conditions apply

Looking for new hardwood flooring in the Charlotte area?

From top trends to the latest technologies, has the flooring you're looking for.

What our clients have to say


4.9 out of 5

“Quality work, prompt service and good follow up. Helped move furniture very well to the extent where it was not before to save my back. Courteous people both in office & ...”
-Silvana F.
“ I got a new home and removed all carpet and put hard wood with My New Floor Company, after shopping around for the most affordable price, they were the best! Very professional....”
-David J.
“We were very pleased with their excellent, responsive and professional service. Excellent job. The floors look great and everyone we talked to... ”

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